Refit of Grade II listed shop space to improve customer experience
The flagship store of the boot retailer Duo Boots / Ted & Muffy is situated on one of the major shopping streets in Bath. However, the shop floor comprises of a complex sequence of spaces that was previously illegible to customers. This affected footfall and sales. Working with new brand guidelines developed by Jestico + Whiles, the shop was replanned into distinct zones and visibility from both outside and in the shop was improved.
The former display area to the front is utilised as a new secure 'atelier' space for placing online orders and a mirrored wall was introduced to open views to the principal browsing and fitting spaces to the rear.
Modern partitions and floor coverings were removed to reveal the historic fabric as found, which was complimented by custom made oak joinery and crisp white shelving.